TL;DR
La Roche Posay’s Toleriane Double Repair Face Moisturizer is our top overall pick because it delivers lasting hydration, has a lightweight, gentle formula, and works as an excellent base when layering on products or makeup. It also leaves skin looking a little brighter and more glowy than before. If you’re looking for a moisturizer formulated to work on your face and body, we recommend CeraVe’s Moisturizing Cream.
If there is a single skincare product that everyone should use, it’s a daily moisturizer. According to board-certified dermatologist Dr. Lycia Thornburg, M.D., FAAD, skipping this essential hydration can lead to “chronic dryness,” which she says “can accelerate the aging process by contributing to the appearance of fine lines and wrinkles” and cause the skin to “lack the necessary moisture to maintain its elasticity and resilience.”
Plenty of amazing moisturizers can keep your skin looking fresh—and it doesn’t have to be a luxury brand to be effective. “Drugstore cream can be just as effective as a higher-end moisturizer,” says Dr. Thornburg, adding that consistently applying moisturizer daily (ideally within five minutes of exiting the shower) has more effect on your skin than where you purchase the moisturizer.
There is no shortage of affordable moisturizers available, so to find the very best picks, we spent four weeks testing nine top-selling drugstore moisturizers on a variety of skin types. We also consulted with board-certified dermatologists Dr. Thornburg, Dr. Adebola Dele-Michael, M.D., FAAD, and Dr. Lucy Chen, M.D., FAAD, to gain insight into effective formulas.
Our Top Picks
Best for Face and Body:
Best for Oily Skin:
Best Under Makeup:
Best for Mature Skin:
Best for Dry Skin:
What We Like
All-day lasting hydration
Works well with makeup
Skin looks moisturized but not oily
What to Consider
May be too much for acne-prone skin
Key Ingredients: Ceramide-3, niacinamide, glycerin, and La Roche-Posay Prebiotic Thermal Water | Size: 40, 100 mL | Cruelty-Free: No
Of all the drugstore moisturizers we tested, this one by La Roche-Posay stood out the most. It has a light, creamy texture that absorbs easily and quickly, and makeup looks great layered on top of it. It’s formulated with ceramides and niacinamide, leaving skin looking hydrated and bright. Despite how much moisture it delivers, we appreciate that skin doesn’t look oily or greasy after use.
Over the course of four weeks, our tester found that this moisturizer deeply hydrated his skin beyond just surface-level moisture. With each application, his skin looked more radiant, and he particularly liked the slightly dewy finish it left behind. It’s now his favorite go-to moisturizer.
Saleam, tester: “This has a high hydration factor, lasts all day, and it's affordable for the amount of product you get. It's worth the price and does its job and then some.”
Best for Sensitive Skin
Aveeno Calm + Restore Oat Gel Moisturizer
What We Like
Soothes sensitive skin
Leaves skin feeling soft
Glowy, dewy finish
What to Consider
Some may find the tub packaging difficult
Key Ingredients: Prebiotic oat | Size: 1.7 oz | Cruelty-Free: No
For skin that’s easily irritated or needs a little extra TLC, we love Aveeno’s Calm + Restore Oat Gel Moisturizer. In addition to its moisturizing ingredients, it’s formulated with oat, which helps soothe and calm dry, irritated skin. We especially like its lightweight gel texture and the fact that it leaves skin with an all-day glow.
This moisturizer is fragrance-free and made without parabens, phthalates, dyes, or alcohol, which can be too harsh for sensitive skin. With consistent use, our tester’s skin was radiant, hydrated, and free of irritation.
Ashley, tester: “This gel moisturizer does exactly what it says it will—it calms, moistens, and leaves my sensitive skin feeling refreshed and hydrated.”
What We Like
Great for full-body coverage
Gentle, calming effect
Great for all skin types, including sensitive
Buttery texture that absorbs quickly
What to Consider
Has a matte finish some may not like
Key Ingredients: Ceramides, hyaluronic acid | Size: 16 oz | Cruelty-Free: No
This creamy, smooth moisturizer is great for the face and body. After applying this buttery cream, our tester found her skin looked and felt more balanced, less inflamed, and well-hydrated. We like that it’s a straightforward formula without many additives but still includes hyaluronic acid to boost moisture and softness.
This moisturizer quickly absorbs into the skin (especially given its thickness) and layers well with other skincare products and makeup. It also delivers long-lasting hydration, and our tester never needed to apply it more than once a day. Since it’s made with gentle ingredients, it’s also an excellent option for sensitive skin.
Lauren, tester: “I love how simple and effective it is at hydrating the skin, soothing it, and making it feel balanced.”
What We Like
Lightweight and doesn’t leave cast on the skin
Layers well with liquid foundation
Fragrance-free
What to Consider
Formula is somewhat thin/watery
Key Ingredients: Hyaluronic acid, glycerin | Size: 3 oz | Cruelty-Free: No
If you have oily skin, you need an oil-free, noncomedogenic moisturizer that hydrates the skin without clogging pores. This product checks all of those boxes. It has a thin, watery texture that applies smoothly across the skin and absorbs quickly. Additionally, our tester never experienced any leftover cast or a sticky-greasy feeling after application. This lightweight product would also make a great option for those looking for moisturizers for teens.
This moisturizer is fragrance-free and formulated with hyaluronic acid for extra hydration. Throughout the testing period, our tester found that her pores appeared smaller, and her skin was smoother and more radiant with less shine. However, she does caution that a little goes a long way, so go easy when pumping this out of its bottle.
Naosha, tester: “It was very lightweight and didn't clog pores or feel heavy, which was great for my oily skin.”
What We Like
Affordable
Thick formula absorbs well
Hydration lasts throughout the day
Natural finish—not too matte or dewy
What to Consider
Does not contain SPF
Key Ingredients: Niacinamide | Size: 1.7 oz | Cruelty-Free: Yes
For under $15, e.l.f.’s Holy Hydration! Face Cream proves that great skincare products don’t have to cost a small fortune. This moisturizer is excellent for most skin types and is made with niacinamide, which helps minimize pores and even out skin tone; peptides for promoting collagen and softening fine lines; squalane, which improves skin elasticity; and hyaluronic acid and vitamin B5 for extra hydration.
We like that this moisturizer is thick but not too heavy and absorbs quickly. Our tester found it easy to apply and was impressed by how quickly it absorbed into her skin. Despite its hydrating ingredients, this lotion doesn’t leave skin feeling greasy or over-moisturized and adds a little radiance boost.
Ashley, tester: “The packaging size is great because you get a lot of product, and I found that you only need to use a small amount per application. You really can’t beat the value.”
What We Like
Works well layered with additional skincare products and makeup
A little goes a long way
Skin feels instantly more hydrated after use
What to Consider
May not be strong enough for those with very dry skin
Key Ingredients: Niacinamide | Size: 1.7 oz | Cruelty-Free: Yes
Suitable for all skin types, Naturium’s Niacinamide Gel Cream 5% is effective and gentle and works well under makeup and other skincare products. The gel is super smooth and absorbs into the skin quickly and flawlessly. A little goes a long way, so a single pump should be all you need for each application. Our tester tried this gel under a variety of products, and we are particularly impressed that he didn’t experience any pilling.
It minimizes the appearance of pores and leaves skin with a nice, dewy finish. It also delivers all-day hydration; our tester did not get clogged pores or breakouts from this gel.
Alfredo, tester: “As you would expect, the cream has a gel-like consistency that quickly absorbs into the skin. I used it after I showered as my first step before layering serums, oils, and sunscreen. At night, I would use it before taking my tretinoin. And I want to highlight that I didn't experience any pilling!”
What We Like
Not too heavy, not too watery
Doesn’t leave skin looking oily
Quick, easy application
What to Consider
It has a strong scent (but an unscented version is available)
Key Ingredients: Hyaluronic acid, olive extract | Size: 1.7 oz | Cruelty-Free: No
If you hate the feeling of heavy moisturizers, this one has you covered. It has a creamy gel-like texture and feels lightweight once applied to the skin. It’s made with hyaluronic acid and olive extract, and it has a nice soothing effect that our tester said felt like “a cool drink of water” for her skin.
Another plus: This moisturizer is formulated without oil, so it’s a good option for someone more prone to breakouts. It delivers all-day moisture and has a natural finish (not too matte or dewy) that leaves skin looking fresh and hydrated, not oily or greasy. It’s the perfect pick for someone whose skin craves moisture but doesn’t want to feel suffocated by it.
Bianca, tester: “The moisturizer spread on with ease and absorbed right into my skin. It took it about a minute to fully absorb. Once on my skin, it felt like I was wearing nothing.”
Best for Mature Skin
Olay Regenerist Micro-Sculpting Cream
What We Like
Tightens skin while hydrating and softening fine lines
Light, creamy texture
Layers well with makeup
Performs well in heat (and with hot flashes)
What to Consider
Sculpting benefits are minimal
Key Ingredients: Hyaluronic acid, peptides, niacinamide | Size: 1.7 oz | Cruelty-Free: No
Olay Regenerist Micro-Sculpting Cream Moisturizer is the top choice for those needing a good moisturizer for mature skin. It hydrates while helping to tighten the skin, improve elasticity, and soften the look of fine lines and wrinkles. Our tester particularly loved how lightweight it felt and that it helped even out her combination of dry-oily skin.
This moisturizer is made with hyaluronic acid, niacinamide, and amino peptide, allowing it to really lock in hydration and give the skin a nice glow. It has a combination cream-gel texture that applies smoothly to the skin, absorbs quickly, and serves as a nice base for makeup. Our tester was especially impressed by this moisturizer’s performance during hot weather (and hot flashes).
Samantha, tester: “I really appreciated the lightness of this product because between the heat during the day and my hot flashes at night, I really don't like to have much on my face.”
What We Like
Helps reduce redness from dry skin
Grips the skin well, especially for a watery formula
Doesn’t clog pores
What to Consider
May not be ideal for sensitive skin
Key Ingredients: Hyaluronic acid, ceramides | Size: 3 oz | Cruelty-Free:No
For those with a dry complexion, this moisturizer will quench your skin’s thirst without leaving it looking or feeling greasy. It’s made with hyaluronic acid and ceramides to provide ample hydration, and its lightweight texture smooths onto the skin nicely for even distribution. Our tester felt the benefits of this moisturizer immediately after application, and with consistent use, her dry spots disappeared.
This moisturizer is gentle on most skin types and free of common irritants like fragrances, dyes, essential oils, gluten, and parabens. Throughout the testing period, it didn't clog our tester's pores, and she experienced less redness. She also noted that it worked as a great base for layering makeup.
Chelsea, tester: “I felt its moisturizing and hydrating abilities nourish the skin barrier day after day. I also noticed a quick difference in my rosacea thanks to this moisturizer.”
What to Look for in a Drugstore Face Moisturizer
- Hyaluronic Acid and Ceramides: Dr. Thornburg notes that hyaluronic acid is found in many great drugstore moisturizers, and the ingredient will leave your skin with a soft, luxurious feel. According to Dr. Chen, ceramides are also excellent for dry skin. Hyaluronic acid is a humectant, meaning it draws moisture in from the air to hydrate the deep layers of your skin, and ceramides are emollients, replenishing the skin barrier and creating a protective layer that keeps moisture in.
- Rich, Nourishing Formula: Dr. Chen says skin type is the most important factor when looking for a good facial moisturizer. If yours is particularly dry, a rich, nourishing formula is ideal. If you're not opposed to oils, you might look for a cream containing sweet almond oil, olive oil, avocado oil, lanolin, jojoba, or squalane. On the other hand, Dr. Thornburg says, “For skin that is prone to acne or darker skin types, a gel might be the option to choose since it is lighter.” She adds that there are several gel products “that go on smooth, have a silk feel, and yet are lightweight.”
- SPF: A moisturizer with SPF can allow you to skip a step in your morning skincare routine. Dr. Chen says to find one labeled as "broad-spectrum" (SPF 30 or higher) to ensure protection from both UVA and UVB rays.
- Seasonal Performance: Moisturizers can perform differently depending on the weather, so it’s helpful to remember this when shopping. For example, “Your lotion might be making your skin even more dry if the water content in the moisturizer is higher than the humidity level in the ambient air,” explains Dr. Thornburg, adding, “When this happens, lotion will evaporate and pull even more water out of your skin.” For drier climates/times of the year, she suggests a thick, creamy moisturizer to coat your skin and help lock in moisture. She recommends a thinner moisturizer during humid months (or if you live in a tropical environment).
How We Tested Drugstore Moisturizers
We believe in using the products we recommend, so we test them in our NYC-based lab and at home in our daily lives. Here's how we tested drugstore moisturizers.
- Drugstore Moisturizers Tested: 9
- Testing Period: 4 weeks
- Methodology: Drugstore moisturizers were tested in our homes for a total of 288 hours by nine testers with varying skin concerns.
- Factors Considered: Consistency, absorption, wear, hydration, and appearance.
FAQ
What are the best drugstore facial moisturizers for sensitive skin?
Dr. Thornburg recommends finding simple formulas that are fragrance-free and free of unnecessary additives. “Using a less complicated product as your base to moisturize will be the most important factor in sealing in moisture for the skin,” she says.
What is the best moisturizer for extremely dry skin?
The best moisturizer for extremely dry skin will be a thick cream rather than a gel or lightweight lotion. “Think of something that is too thick to pump out of a bottle,” says Dr. Thornburg. Dermatologists often recommend options from Neutrogena, CeraVe, Cetaphil, and Vanicream.
How often should you use a drugstore face moisturizer?
Dr. Dele-Michael says you should use moisturizer after washing your face, whether it's once or twice a day. Some people might apply it following a toner, serum, or ampoule. And those with extra-dry skin may want to use moisturizer more often. However, an oil-free formula is best in this case to avoid clogged pores.
Other Items We Love
Meet Our Experts
Byrdie consulted with experts to learn more about what to keep in mind when shopping for drugstore moisturizers:
- Dr. Lucy Chen, M.D., FAAD, is a board-certified dermatologist specializing in medical, surgical, and cosmetic dermatology at Riverchase Dermatology in Miami, Florida.
- Dr. Adebola Dele-Michael, M.D., FAAD, is a board-certified dermatologist specializing in cosmetic dermatology and dermatologic surgery. She is the founder of Radiant Skin Dermatology & Laser in New York.
- Dr. Lycia Thornburg, M.D., FAAD, is a board-certified dermatologist at The Skin Institute at The Rapid City Medical Center in South Dakota and an American Academy of Dermatology member.
Why Trust Byrdie
Ashley Ziegler is a lifestyle commerce writer specializing in beauty and fashion. She also tests products and services so she can stand behind her recommendations. Ashley participated in testing for this article, which evaluated drugstore face moisturizers on consistency, absorption, wear, hydration, and appearance, and was very happy with how her skin looked after using e.l.f.’s Holy Hydration! Face Cream.
Catherine Hufton is a London-based lifestyle journalist and has been a contributing writer and editor for Byrdie since 2022. She digs deep into all things fashion and beauty to find the very best shopping must-haves—from the most effective collagen serums to the best weekender bags.
According to our Diversity Pledge, 15% of products in our newly published market roundups will feature Black-owned and/or Black-founded brands. At the time of publishing, we were not able to find enough drugstore moisturizers from Black-owned and/or Black-founded businesses to meet this percentage. If you know of one we should consider, please email us at contact@byrdie.com and we will evaluate the product ASAP.