Lenovo want to rock in Indian market. Some days ago, they launched 6 Android smartphone for Indian market and know planning to launch a Android Smatphone under 5000 INR price point. As you know that the lowest price of Lenovo Smartphone in Indian market right now is 6000 INR.
Most of the Indian Smartphone manufacturing companies rebranding the chainese smartphone and introduce in Indian market less than 5000 INR is including Karbonn, Micromax and lava. The Chinese company Lenovo saw a big opportunity in this market. If the customers is using the Chinese rebranding smartphone then why not a smartphone from Chinese big brand.
Nick Reynolds, Executive Director – world product marking, Lenovo told to Business Line
“We are watching the space because we know there are people who are upgrading from feature phones to smartphones, and that is a big trend in emerging markets today,
Nick Reynolds told the newspaper that company sells more the 60 smartphone in Chinese market and Lenovo smartphone market share grows in Indian market as well. Lenovo will make a mark in the smartphone market as it did in with PCs. Company also planning to launch some new smartphones.
The Lenovo wants to increase the brand visibility in Indian market with more adverting and marketing spends. He already launched 6 new smartphones in Indian market.
So we are hoping to see some more under 5000 INR smartphone in market and for the low budget customes have more options.
Via Business Line