When a company realizes that tried and tested strategies are no longer effective to keep users glued to the brand esteem, it thinks of dispatching new ones. Huawei’s 6.1 inch Ascend Mate reminds me of this well known product endorsement technique. True, the phone stands tallest, but many are wondering if it’s the most efficient device in the market; in this article, we’ll try to get an answer.
Before going into the phone’s features and specs, let us understand that Huawei had reasons to release an oversized phone. The trend of giant screen Smartphones is at large and so are chances of cashing in on this trend. Now give a look at Huawei’s profit figures and you’ll know exactly why the thought of a large Smartphone became more than an option to the Chinese company.
A yearly turnover of $16 billion and a profit of $8.8 billion are not bad at all. But a drop of 22% comes out if Huawei’s profit in 2012 is compared to that in 2011. Bloomberg held intense competition to be the reason behind the drop. Huawei’s internal estimation must have resulted in the same finding, causing them to muster something exclusive and of course, something peculiar.
The peculiarity accounts for some downsides; it is difficult to wield a 6.1 inch size phone, which is larger than a TV remote control. Bur at the time of using a remote, we use our thumbs and hold the device with rest of the palm. In case of Ascend Mate however, you’ll have to use the index finger and hold the phone by another hand. Playing a game could be an interesting experience, but making a call could be difficult. That’s why, when the press conference closed at CES, many were found doing comic gestures holding the phone. In fact, some are doubtful whether Ascend Mate is a Smartphone or a Tablet. Perhaps it’s a bit of both.
The phone has upsides; it is as not heavy as it should be considering its size. Its weight is 7 ounce and some users, who have handled it said that the phone is lightweight. Secondly, a Smartphone with screen-size as big as Huawei’s Ascend Mate, must have incredible display. The phone qualifies in this area; three chief components of the enhanced display are full HD, rich color and brightness. The display fully supports Magic Touch and due to the added sensitivity, users find it fairly easy operating the phone by touch, even with gloves. Also, the display runs on 4050mAh battery, which is more than Galaxy Note II’s batterly life of 3100 mAh.
A brief overview of related features of the device is below;
- The phone has 8.1 megapixel camera.
- 1.5 GHz quad-core CPU Huawei’s own chip-making unit.
- Dual Wi-Fi receiver.
- 2 GB RAM.
- 1080 pixel display resolution.
- 8 GB internal flash storage.
The device runs on Android 4.1 Jelly Bean; this could help the device to penetrate into the Android user base and garner some profits from there. In fact, packed with features a great display, the device might see a good sale through this year and might bring Huawei back the handsome profit figure, the company last saw in 2011.